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We provide thoughtful, reliable support designed to simplify life and bring peace of mind.
At Bespoke Daily Finance, we provide thoughtful, reliable daily money management services designed to simplify life and bring peace of mind. Our work is grounded in discretion, integrity, and a deep understanding of the challenges individuals and families face as financial and life responsibilities grow more complex.
PAMELA SENDA
Founder & Owner, Bespoke Daily Finance
Pamela Senda is the owner of Bespoke Daily Finance and has been providing daily money management services for the past ten years. For three decades, she managed annual conventions, trade shows and executive meetings for the telecommunications industry, scientific research organizations and private equity firms. While working at a non-profit, she served as director of a grants program that awarded $10 million yearly for the study of age related and degenerative diseases.
Prior to opening her business, pamela worked for ten years in the corporate headquarters of a multi-billion dollar private equity firm assisting the President and its operations team.
Pam’s attention to detail, strong organizational skills, integrity and discretion are the foundation that helped her start her own company in 2016. Pam is a member of the American Association of Daily Money Managers (AADMM). Originally from the Washington, DC area, Pam relocated to Naples, Florida in 2018.
CYNTHIA PERTHUIS
CSA, CDP, CADDCT
Bespoke Daily Finance Advisor
Senior Care Authority of Southwethwest Florida
Cynthia worked with her parents for seven years to find the right care, both in-home and assisted living. The stress of helping aging loved ones, working full-time, and caring for her own family while living over 1500 miles apart instilled in her the desire to support others going through similar experiences.
Cynthia has served on multiple non-profit boards and currently sits on the Gulf Coast Region Alzheimer’s Association board. She is also very active in community organizations including New York Junior League, Naples League Club and Alzheimer’s Association.
Cynthia splits her time between New York and Southwest Florida and supports families across the US.
Our Approach
Providing dependable, discreet support with clarity and care.
We believe the most effective support is calm, consistent, and carefully managed. Our clients trust us to handle sensitive matters with respect, transparency, and attention to detail, allowing them to focus on what matters most in their lives.
Trusted & Certified
